Brand Essence
Rationale
The structure that provides the basis for the entire construction. The true foundation that underpins the presence of this brand in the world.
Services:
– Narrative Building and Brand Essence Revealing
Power
that comes from the essence.
Based on exclusive methodologies and deep immersion tools, we immerse ourselves in each business in order to reveal its essence, guide strategies and guide narratives that will bring this brand to life.
Our intention is for brands to become great assets for the business, therefore, we work to align culture and positioning, in an effort to build coherence and consistency for the brand’s image, and, consequently, enhance its results.
We synchronize brand positioning and organizational culture, manifesting authenticity and generating value for organizations and people inside and outside them.
Developing brands to impact people
The structure that provides the basis for the entire construction. The true foundation that underpins the presence of this brand in the world.
– Narrative Building and Brand Essence Revealing
Essence Branding Methodology
Developing people to impact brands
We believe that great people build great brands, and that a brand can only inspire the market if it inspires its own employees first.
To inspire, develop and align the brand’s internal culture, we offer training courses that are carefully designed for each demand, covering the areas of:
We are a Certified B Corporation, an international community of companies working to build a more inclusive, equitable and regenerative economic system for people and the planet.
We help companies build brands that combine consistency and commercial efficiency with a careful look at the demands of the contemporary market, respecting sustainability, governance, ethics and social responsibility guidelines.
Thus, we build brands that generate value for business and for the world.